Establishing a leading business system characterized by excellence and sustainability in all branches, in accordance with the best professional practices locally and globally.
Enabling the university's branches to provide outstanding educational services that contribute to serving local communities and enhancing the development of the university's resources.
- Contributing to the realization of the university's vision and mission by empowering and developing the academic and administrative performance of its branches.
- Enhancing performance integration between university branches to ensure harmony and consistency in educational and administrative outputs.
- Deepening communication with the local community in order to fulfill the university's role in developing human capital and serving the community.
- Supporting continuing education initiatives and expanding community service programs to enhance the university’s developmental and national role.