Bachelor of Science in Business Administration

Program Overview

The Bachelor of Science in Business Administration – E-Commerce specialization is a modern program designed to respond to the rapid growth of the digital commerce sector both globally and locally. The program aims to prepare qualified professionals capable of managing business operations through electronic media such as the Internet and smart applications. This is achieved through a comprehensive curriculum that combines core administrative skills with technical knowledge related to e-business strategies, website design, digital marketing, and technology management within organizations.

The program consists of 130 credit hours, distributed across university, college, and specialization courses, along with electives and practical training. It uniquely integrates theoretical knowledge with hands-on practice through case studies and professional projects. Graduates of this program gain the ability to design and manage e-commerce websites, prepare marketing content, make data-driven decisions, and grow organizational shares in virtual markets, preparing them to assume leadership roles in e-commerce and digital transformation.

4

Duration of Study

8

Levels

130

Study Unit

42

Course

The justifications for proposing the Bachelor of Business Administration program with a specialization in E-Commerce are as follows:

The growing importance of e-commerce both locally and globally.
The urgent demand in the labor market for e-commerce graduates.
The evolving digital environment within organizations and the desire to invest in it for organizational benefit.
The Kingdom’s need for skilled personnel in e-commerce to expand its global market share.
The nature and mission of the Saudi Electronic University.
The trends among graduates and students toward practical fields that are closely linked to modern technologies, especially the Internet and mobile platforms.

Understand e-commerce practices from both administrative and practical perspectives.
Make business decisions that enhance organizational performance.
Grow the organization’s market share through digital platforms.
Learn modern technological methods for developing e-commerce at the international level.
Apply contemporary approaches in the field of e-commerce.
Design commercial websites and prepare their marketing content.
Market the organization’s products through the Internet and mobile technologies.
Develop policies and strategies for the organization’s e-business growth.

The Bachelor of Business Administration program with a specialization in E-Commerce prepares graduates to work in various roles in both the public and private sectors, including, but not limited to:

E-Commerce Manager
E-Retail Analyst
Business Intelligence Analyst
Database Warehouse Analyst
E-Business Consultant
Business Information Systems Analyst
Information Security Consultant
Information Researcher
Web Developer for Commercial Purposes

Bachelor of Science in Business Administration - Major in E-Commerce

Program Overview