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Bachelor Program in Digital Media

About the Program

The program aims to offer a distinguished academic track that attracts talented students interested in studying digital media in its various dimensions. The program covers diverse and evolving media fields through a blend of theoretical concepts and practical applications based on successful models from other universities.
Within this context, the program aligns with the university’s mission to prepare competent graduates equipped with professional skills that enable them to compete in the job market.

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4
Duration of Study
8
Levels
130
Study Units
42
Course
  • Keeping pace with rapid changes in the digital media world driven by modern technological advancements.
  • Achieving integration between contemporary media practices, ethics, and their influence in the digital society.
  • Offering a comprehensive program that goes beyond traditional journalism to develop various skills in digital production, public relations, and multimedia content creation.
  • Enabling students to expand their knowledge and abilities in producing digital content across multiple platforms.
  • Attracting students interested in studying media from a modern and technical perspective.
  • Distinguished from similar programs in other universities through its theoretical foundation combined with advanced practical applications.
  • Supports the university’s mission in building professionals capable of leading development in the digital media sector.
  1. Providing the student with information and knowledge related to digital media systems, legislation, ethics, theories and effects, the Internet and modern communication technologies.
  2. Enabling students to prepare and produce media materials suitable for presentation via the Internet and its applications.
  3. Developing students’ abilities in conducting media research, audience and public opinion studies, and planning and implementing media campaigns.
  4. Raising students’ efficiency in criticizing and analyzing digital media materials.
  5. Developing students’ talents in using digital media technologies effectively.
  6. Providing the appropriate environment to train students on operating and managing media platforms inside and outside the university.

The graduate in the Department of Electronic Media is expected to be

  1. Familiar with the knowledge and skills necessary for media writing in general and writing in digital media in particular.
  2. Able to deal with databases and various information sources.
  3. Proficient in creating, designing and producing digital media materials, including multimedia, graphics and illustrations.
  4. Able to manage digital websites and their contents.
  5. Familiar with the characteristics and ethics of digital media.
  6. Able to innovate and build smart applications related to digital media.
  7. Familiar with media research methods, fields, and modern trends considering the spread of digital media.
  8. Surrounding the requirements and methods of digital marketing and public relations.

Graduates may work in the following fields:

  • Media researchers and specialists
  • Journalists and editors
  • Youth development and community specialists
  • Program developers
  • Program monitors
  • Program directors
  • Broadcasters
  • Print media monitors
  • Public relations officers
  • Digital PR specialists
  • Digital marketing specialists
  • Multimedia producers and videographers
  • Academic professionals in digital media
  • Multimedia journalists
  • Visual content designers
  • Digital content producers
  • Animation specialists
  • Digital advertising content developers.
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