Corporate Communication Directorate

Management Overview

The General Department of Institutional Communication leads the institutional communication ecosystem at the Saudi Electronic University, through the development and implementation of communication strategies that enhance institutional identity and reputation, and support the achievement of the University's strategic objectives. It also works to establish effective communication channels with various target audiences, highlight the University's achievements, organize institutional events and occasions, and strengthen internal communication, all of which contribute to cementing the University's image and reinforcing its presence both locally and internationally.
The General Department comprises three specialized departments that operate in an integrated manner to achieve the goals of institutional communication, namely: the Department of Communication and Institutional Reputation, the Department of Events, and the Department of Internal Communication.

Management Objectives

Enhance the University's institutional identity and reputation.
Unify communication messages to support the University's directions and strategic targets.
Highlight the University's achievements, programs, and initiatives across various communication channels.
Strengthen communication and engagement with University staff, partners, and the community.
Develop the institutional events ecosystem to reflect the University's identity and reinforce its presence.
Foster a culture of internal communication and raise the level of institutional belonging.
Apply best practices in institutional communication and digital transformation in communication.

Management tasks

This department is responsible for planning and managing institutional communication, overseeing institutional identity and reputation, producing media content, and managing media relations and digital platforms, all contributing to projecting the University's image and enhancing its media presence.

Key Responsibilities

Developing and executing institutional communication plans.
Managing institutional identity and reputation.
Managing media and digital content.
Overseeing social media channels.
Managing media relations and press coverage.
Monitoring and analyzing media and social media coverage pertaining to the University, and preparing periodic reports to support institutional reputation management.

This department is responsible for planning and overseeing the organization of the University's official events, conferences, forums, and occasions, ensuring the delivery of a professional experience that reflects the University's identity and achieves its objectives.

Key Responsibilities

Planning and organizing institutional events.
Preparing operational plans for events.
Coordinating with internal and external stakeholders.
Supervising event execution and measuring their outcomes.
Developing standards for event organization at the University.

This department is responsible for enhancing effective communication between the University and its staff, disseminating institutional messages, and implementing initiatives that contribute to raising the level of engagement and institutional .belonging

Key Responsibilities

Developing and executing internal communication plans.
Disseminating internal messages and news.
Implementing internal initiatives and programs.
Enhancing University staff participation in events and initiatives.
Measuring University staff satisfaction and engagement with internal communication channel