Program Overview
The Executive Master of Business Administration (EMBA) program is specifically designed for ambitious university graduates seeking to join reputable companies both locally and internationally, while aspiring to achieve rapid career advancement. The program aims to enhance learners’ skills in business and management and develop administrative competencies aligned with today’s dynamic and changing work environment.
The program meets the needs of advanced career paths in business administration through a comprehensive curriculum that integrates theoretical foundations with modern practical applications. It also emphasizes engaging learners in a new blended learning model, combining traditional classroom instruction with distance learning, thereby increasing their opportunities for success and excellence in contemporary work environments.
The program covers a wide range of functional areas, including strategic management, global economics, business ethics, global e-commerce, and other modern topics directly relevant to the labor market.
All tracks of the EMBA program require participants to successfully complete a total of 36 credit hours. The standard duration of the program is two academic years, divided into six semesters (trimestral system), providing students with sufficient flexibility to complete the program requirements at their own professional pace.
The Executive Master of Business Administration (EMBA) program aims to enable learners to:
- Achieve advanced self-directed learning and collaborative team-based learning.
- Attain a higher academic level that allows them to pursue future studies.
- Provide both the public and private sectors with specialized personnel in managerial positions, contributing to the support of Saudi Arabia’s planned development initiatives.
- Equip graduates with fundamental knowledge in business administration and information technology.
By the end of the program, graduates are expected to be able to:
- Demonstrate knowledge of management concepts and apply them to address organizational challenges in the global market.
- Select and apply appropriate leadership theories to tackle organizational challenges and enhance organizational effectiveness.
- Describe the role, impact, and implications of technological audits on organizations in the present and future.
- Demonstrate the ability to use effective written communication skills and applied research skills.
- Choose suitable management theories and leadership approaches to develop effective human resource strategies that enhance organizational efficiency.
- Develop critical thinking, accounting, and financial management skills to conduct effective analyses that support decision-making.
- Explain fundamental economic theories that support managerial decision-making.
- Design and implement a culture of innovation using modern strategies, methods, theoretical frameworks, and technologies to enhance organizational economic performance.
- Select appropriate ethical behaviors and best practices in strategic planning, organizational design, and sustainability.
This specialized Business Administration program prepares graduates to assume a variety of managerial positions in contemporary work environments, including, but not limited to:
- General Manager
- Marketing Analyst and Artificial Intelligence Specialist
- Digital Marketing Manager
- Marketing Content Manager and Planner
- Social Media Manager
- Advertising Manager
- Public Relations Manager
- SEO/SEM Manager or Specialist
The program equips graduates with the knowledge and skills needed to integrate into advanced managerial and technical roles. It combines a deep understanding of classical management principles with modern applications in digital marketing and digital transformation, enhancing their readiness for the dynamic labor market both locally and internationally.
