Program Overview
The Master’s Program in Business Administration is specifically designed for ambitious university graduates seeking to join reputable companies both locally and internationally, while enabling them to achieve rapid advancement in their careers. The program aims to enhance learners’ skills in business and management, develop administrative competencies relevant to today’s dynamic and changing work environment, and meet the needs of advanced career paths through a comprehensive educational program that integrates theoretical foundations with modern practical applications.
The program emphasizes engaging learners in a flexible learning model based on blended education, combining traditional classroom instruction with distance learning, thereby strengthening their ability to perform effectively in contemporary work environments. The program also covers a number of vital topics, including strategic management, global economics, business ethics, global e-commerce, and other specialties in demand in the labor market.
All program tracks require participants to successfully complete a total of 36 credit hours. The standard duration of the program is two academic years, divided into a theoretical year and a practical year (for thesis completion), providing students with sufficient flexibility to fulfill program requirements at their own professional pace.
The Master’s Program in Business Administration aims to enable learners to:
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Achieve advanced self-directed learning and collaborative team-based learning.
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Attain a higher academic level that allows them to pursue future studies.
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Provide both the public and private sectors with specialized personnel in managerial positions, contributing to the support of Saudi Arabia’s planned development initiatives.
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Equip graduates with fundamental knowledge in business administration and information technology.
By the end of the program, graduates will be able to:
- Apply management concepts effectively to address practical challenges in the global business environment.
- Select and implement appropriate leadership theories to solve real-world problems and enhance organizational performance.
- Understand the role and impact of technological audits on organizations, both in the present and future.
- Communicate effectively in writing and conduct applied research to support organizational objectives.
- Develop and apply management and leadership strategies to optimize human resource effectiveness.
- Employ critical thinking, financial management, and accounting skills to support informed decision-making.
- Interpret fundamental economic theories to guide sound managerial decisions.
- Foster a culture of innovation by integrating modern strategies, theoretical frameworks, and technologies to improve organizational outcomes.
- Demonstrate ethical decision-making and apply best practices in strategic planning, organizational design, and sustainability.
This specialized Business Administration program prepares graduates to assume a variety of managerial roles in contemporary work environments. These roles include, but are not limited to:
- General Manager
- Marketing Analyst and Artificial Intelligence Specialist
- Digital Marketing Manager
- Marketing Content Manager and Planner
- Social Media Manager
- Advertising Manager
- Public Relations Manager
- SEO/SEM Manager or Specialist
The program equips graduates with the knowledge and skills required to integrate into advanced managerial and technical positions. It combines a deep understanding of classical management principles with modern applications in digital marketing and digital transformation, enhancing graduates’ readiness for the dynamic labor market at both the local and international levels.
