College of Administrative and Financial Sciences

College of Administrative and Financial Sciences

College of Administrative and Financial Sciences

Dr. Sufyan Habib

Associate Professor
  • Saudi Electronic University
  • s.habib@seu.edu.sa
Academic Qualification
  • PhD, Marketing,University of Lucknow, India, 2006.
  • MBA, Marketing, Indira Gandhi National Open University, New Delhi, India,2000.
  • Master of Science,Mathematics,University of Lucknow, India ,1994.
Experience
  • Associate Professor,2013-Till date.
Scientific Publishing
  • Internet Banking in India: Consumer Concern and Bank Strategies, www.isca.in (October 2012).
  • AN ANALYSIS OF IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN BUSINESSES, http://www.ijabs.org, July- September 2014.
  • Mobile advertising and its impact on message acceptance and purchase Intention, www.jbrmr.com (Ref: JBRMR Vol. 12 Issue 3 April 2018).
  • Mediating Role of Customer Experience in Social Media Marketing and Purchase Intention: A Case Study https://services.kfu.edu.sa/scientificjournal/Handlers/FileHandler.ashx?file=2047.pdf&Folder=UploadFiles Scientific Journal of King Faisal University, Saudi Arabia (Humanities and Management Sciences), Vol.21 (1) 2020 (1441H).
Research Interest
  • Social Media Marketing.
  • Ecommerce Marketing.
  • Human Resource Management.
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