1 - To offer academic programs of high distinction capable of producing excellent leaning outcomes effective in developing and innovating high level products and services.
2 - To contribute to achieving quality and distinction and creating a culture of creativity in the art and science of management.
3 - To offer to students quality skills and knowledge products through utilization of up-to-date learning training methods.
4 - To offer and develop administrative abilities and professional leadership in learners, enabling them to play a leading role in the public and private sectors.
5 - To apply local and international quality assurance standards.
6 - To graduate highly qualified managers and leaders who can satisfy the local, regional and international job market needs.
7 - To develop and reinforce learners’ analysis, team work and creative thinking skills, and their ability to reach a collective decision.