College of Administrative and Financial Sciences

• PhD - Management (Marketing) - Tunis University - 2015.
• Master - Management (Marketing - Tunis University - 2002.
• Bachelor - Management Sousse University - Tunisia - 1999.

• Assistant professor - Since 2015.
• Lecturer 2003-2015.

• The effects of rhetorical ambiguity in advertising on comprehension and persuasion: moderating role of tolerance of ambiguity, Recherches en Sciences de Gestion 2017/6 (N° 123), pp.103 134 - 2017.
• Medical Tourism: The impact of service quality, Price and Perceived Risk On Perceived Value and Behavioral Intentions, The Macrotheme Review, 4(5) - 2015.
• Female Bareness in Print Advertisements: Do Religiosity and Gender Matter? International Journal of Marketing Studies Vol.6, No.3 - 2014.
• Impact of the perceived crowding, emotions and perceived values on the return intention: evidence from Tunisia, International Journal of Business and Emerging Markets, Vol.4, No.2, pp.143 – 159 - 2012.
• An Investigation into the Consumers’ Sensitivity of the Logistics Efficiency, International Journal of Business Administration, vol 2, n°2, pp.114 – 128 - 2011.
• The impact of the sellers’ perceived ethical behaviour on consumers’ emotions and behaviour intention, International Journal of Psychology and Counselling, Vol. 3(4), pp. 79-89, April 2011, Available online at http://www.academicjournals.org/IJPC - 2011.
• Mzoughi, M.N, Garrouch, K. , Bouhlel, O. and Negra, A. (2007), Online Procrastination: A Predictive Model, Journal of Internet Business, Issue 4 - 2007.

• Internet Of Things acceptance.
• Cloud Computing and consumer behaviour.
• E-marketing and consumer behaviour.
• E-banking and mobile banking.

• SPSS - Saudi Electronic University.