Contact Us
Dr. Karim Garrouch
Assistant Professor- Saudi Electronic University
- kgarrouch@seu.edu.sa
Academic Qualification
- PhD - Management (Marketing) - Tunis University - 2015.
- Master - Management (Marketing - Tunis University - 2002.
- Bachelor - Management Sousse University - Tunisia - 1999.
Experience
- Assistant professor - Since 2015.
- Lecturer 2003-2015.
Scientific Publishing
- The effects of rhetorical ambiguity in advertising on comprehension and persuasion: moderating role of tolerance of ambiguity, Recherches en Sciences de Gestion 2017/6 (N° 123), pp.103 134 - 2017.
- Medical Tourism: The impact of service quality, Price and Perceived Risk On Perceived Value and Behavioral Intentions, The Macrotheme Review, 4(5) - 2015.
- Female Bareness in Print Advertisements: Do Religiosity and Gender Matter? International Journal of Marketing Studies Vol.6, No.3 - 2014.
- Impact of the perceived crowding, emotions and perceived values on the return intention: evidence from Tunisia, International Journal of Business and Emerging Markets, Vol.4, No.2, pp.143 – 159 - 2012.
- An Investigation into the Consumers’ Sensitivity of the Logistics Efficiency, International Journal of Business Administration, vol 2, n°2, pp.114 – 128 - 2011.
- The impact of the sellers’ perceived ethical behaviour on consumers’ emotions and behaviour intention, International Journal of Psychology and Counselling, Vol. 3(4), pp. 79-89, April 2011, Available online at http://www.academicjournals.org/IJPC - 2011.
- Mzoughi, M.N, Garrouch, K. , Bouhlel, O. and Negra, A. (2007), Online Procrastination: A Predictive Model, Journal of Internet Business, Issue 4 - 2007.
Research Interest
- Internet Of Things acceptance.
- Cloud Computing and consumer behaviour.
- E-marketing and consumer behaviour.
- E-banking and mobile banking.
Training and Workshops
- SPSS - Saudi Electronic University.
Share
