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College of Administrative and Financial Sciences

Zohra Hassan Ghali

Assistant Professor
  • Saudi Electronic University
  • z.ghali@seu.edu.sa
Academic Qualification
  • Phd - Marketing Faculty of economic sciences & management - Tunisia 2011.
  • Master - Management of organizations Higher School of Commerce - Tunisia 2006.
Experience
  • Assistant professor – SEU 2016-2020.
  • Assistant professor - Higher Institute of Management-Tunis. Tunisia 2012-2015.
Membership of Boards and Committees
  • Supervision and evaluation of research projects- MBA –Saudi Electronic University.
Membership of Scientific Organizations
  • Scientific Committee of ASIAD conference-Tunis-Tunisia.
  • Member of international committee board- 9th International Business Information Management Association (IBIMA) Conference.
  • Reviewer : British Food Journal (Emerald).
Scientific Publishing
  • Effect of Utilitarian and Hedonic Values on Consumer Willingness to Buy and to Pay for Organic Olive Oil in Tunisia. British Food Journal (Emerald). 122, 4, pp.1013-1026. https://doi.org/10.1108/BFJ-06-2019-0414 - Research paper-Article - March - 2020.
  • Determinants of Consumer Purchase Intention and Behavior toward Green Product: The Moderating Role of Price Sensitivity. Archives in Business Research, 8,1, pp. 261-273. https://doi.org/10.14738/abr.81.7429 . Research paper-Article January -2020.
  • The Antecedents of the Consumer Purchase Intention: Sensitivity to Price and Long-Term Involvement in the Product: Moderating Role of the Product’s Origin. Trends in Food Science & Technology (Elsevier), 90, 175-179. https://doi.org/10.1016/j.tifs.2019.02.028 Research paper-Article February - 2019.
  • Motives of Willingness to Buy Organic Food under the Moderating Role of Consumer Awareness, Journal of Scientefic Research & Reports, 25(6); 1-11. https://doi.org/10.9734/JSRR/2019/v25i630200 Research paper-Article December -2019.
Research Interest
  • Green marketing.
  • Consumer behaviour.
  • Business negotiation.