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Zohra Hassan Ghali
Assistant Professor- Saudi Electronic University
- z.ghali@seu.edu.sa
Academic Qualification
- Phd - Marketing Faculty of economic sciences & management - Tunisia 2011.
- Master - Management of organizations Higher School of Commerce - Tunisia 2006.
Experience
- Assistant professor – SEU 2016-2020.
- Assistant professor - Higher Institute of Management-Tunis. Tunisia 2012-2015.
Membership of Boards and Committees
- Supervision and evaluation of research projects- MBA –Saudi Electronic University.
Membership of Scientific Organizations
- Scientific Committee of ASIAD conference-Tunis-Tunisia.
- Member of international committee board- 9th International Business Information Management Association (IBIMA) Conference.
- Reviewer : British Food Journal (Emerald).
Scientific Publishing
- Effect of Utilitarian and Hedonic Values on Consumer Willingness to Buy and to Pay for Organic Olive Oil in Tunisia. British Food Journal (Emerald). 122, 4, pp.1013-1026. https://doi.org/10.1108/BFJ-06-2019-0414 - Research paper-Article - March - 2020.
- Determinants of Consumer Purchase Intention and Behavior toward Green Product: The Moderating Role of Price Sensitivity. Archives in Business Research, 8,1, pp. 261-273. https://doi.org/10.14738/abr.81.7429 . Research paper-Article January -2020.
- The Antecedents of the Consumer Purchase Intention: Sensitivity to Price and Long-Term Involvement in the Product: Moderating Role of the Product’s Origin. Trends in Food Science & Technology (Elsevier), 90, 175-179. https://doi.org/10.1016/j.tifs.2019.02.028 Research paper-Article February - 2019.
- Motives of Willingness to Buy Organic Food under the Moderating Role of Consumer Awareness, Journal of Scientefic Research & Reports, 25(6); 1-11. https://doi.org/10.9734/JSRR/2019/v25i630200 Research paper-Article December -2019.
Research Interest
- Green marketing.
- Consumer behaviour.
- Business negotiation.
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