​​Introduction

In the last two decades the world has been witnessing continuous increase in e-commerce, seen in the very high growth of this sector by 28% percent between 2006 and 2010. Various studies predict a large decrease in traditional modes of commerce by 2020, including trading in food products and retailing sector which is pushing in favor of e-commerce at the expense of intensive labor trade. Due to the presence of an advanced electronic environment especially in broad band Internet services and personal computers in the Kingdom of Saudi Arabia, academic specializations in administering e-commerce, from administrative marketing perspective and technical support perspective, are among the areas which will be more attractive to the workforce and accordingly in strong demand from students and graduates.

Program content

The BA in Business Administration (e-commerce) graduates specialists in business administration and commerce through electronic media such as the Internet, mobile phones, and the like. In addition to the basic academic fields and skills, the academic plan covers, skills relevant to e-business and e-commerce strategies, designing commercial Internet sites. Electronic marketing, technological administration, addressing copy-rights issues related to e-commerce, etc. The graduate will thoroughly master the processes involved in e-commerce, and the methods that help advance it, in addition to being able to sell products through virtual cyberspace. In addition to academic courses, the academic plan focuses on practical skills through practical training in case studies used in parallel with most courses, together with a variety of teaching and evaluation strategies. The BA in Business Administration (e-commerce) consists of 130 credit hours covering university requirements, college requirements and specialized courses, and it includes elective courses and practical training.

Program Information

Program admission requirements

• Bachelor's degree from a MOE-recognized university. If the certificate is obtained from abroad, it must be accredited according to the equivalency program provided by the Ministry of Education (MOE).
• Applicant's cumulative GPA in the bachelor’s degree should not be less than (2.00 out of 4.00 or 3.00 out of 5.00) or its equivalent based on the available seats and shortlisting results. The College Council may waive this condition provided that the applicant's GPA is not less than (1.5 out of 4.00 or 2.5 out of 5.00) or its equivalent based on the available seats and shortlisting results.
• Submit the result of one of the approved English language tests:
  • IELTS-Academic only: with a score of no less than 5
  • STEP: with a score of no less than 76
  • TOEFL_IBT: with a score of no less than 45.
• SEU graduates are exempted from this condition provided that their bachelor’s program was taught in English, and a with a cumulative GPA of no less than (3.5 out of 4.00) or higher.
• Students who have obtained a bachelor’s degree from universities in countries where the native language is English* and the universities are recognized by the Ministry of Education are exempted.

* USA - Canada – UK - Australia - New Zealand.

• The validity period of the approved English language tests:
• TOEFL_IBT: 2 Years
• STEP: 3 Years
• IELTS Academic only: 3 Years
• Applicants need to submit only one English language test.
• The applicant must be a Saudi or non-Saudi (residing within the Kingdom of Saudi Arabia with a valid Iqama)
• Applicants who have been initially accepted, are required to pay the full amount of first semester tuition to get final admission.

Program objectives

Justification for offering BA in Business Administration

Employment opportunities