About the Program

Through the efforts of the Saudi Electronic University and the College of Administrative and Financial Sciences to be an effective part in achieving the Kingdom's vision 2030, the Master of Business program in the specialization of Digital Marketing has been designed to prepare Saudi graduates competencies and skills to allow them to effectively participate in the digital transformation of business at the local and global levels, and as a response to the rapid growth of digital commerce and social communication and its effects on the business environment.

Moreover, this program is the first of its kind in the region to obtain professional accreditation by the Digital Marketing Institute (Ireland), which is considered one of the most prominent professional accreditation bodies specialized in digital marketing.

This program uniquely blends business, leadership and digital marketing skills theories and practices to prepare students for dealing with a fast and changing global economy

Program Objectives

The MBA program (Digital Marketing) aims to enable students to:

Develop comprehensive strategic marketing plans for digital and non-digital business environments

Apply various decision-making tools to enhance and develop the consumer journey

Effective utilization of websites, search engines and social media platforms to increase brand value and creative marketing

Apply digital marketing analytics to evaluate the effectiveness of marketing campaigns

Admission Requirements

General Requirements:

• Bachelor's degree from a MOE-recognized university. If the certificate is obtained from abroad, it must be accredited according to the equivalency program provided by the Ministry of Education (MOE).
• Applicant's cumulative GPA in the bachelor’s degree should not be less than (2.00 out of 4.00 or 3.00 out of 5.00) or its equivalent based on the available seats and shortlisting results. The College Council may waive this condition provided that the applicant's GPA is not less than (1.5 out of 4.00 or 2.5 out of 5.00) or its equivalent based on the available seats and shortlisting results.
• Submit the result of one of the approved English language tests:
  • IELTS-Academic only: with a score of no less than 5
  • STEP: with a score of no less than 76
  • TOEFL_IBT: with a score of no less than 45.
• SEU graduates are exempted from this condition provided that their bachelor’s program was taught in English, and a with a cumulative GPA of no less than (3.5 out of 4.00) or higher.
• Students who have obtained a bachelor’s degree from universities in countries where the native language is English* and the universities are recognized by the Ministry of Education are exempted.

* USA - Canada – UK - Australia - New Zealand.

• The validity period of the approved English language tests:
• TOEFL_IBT: 2 Years
• STEP: 3 Years
• IELTS Academic only: 3 Years
• Applicants need to submit only one English language test.
• The applicant must be a Saudi or non-Saudi (residing within the Kingdom of Saudi Arabia with a valid Iqama)
• Applicants who have been initially accepted, are required to pay the full amount of first semester tuition to get final admission Riyadh (Male – Female) , Dammam ( Male – Female)

 

Master of Digital Marketing

Program-specific Requirements:

• Graduate assessment tests such as GMAT or GRE are not required, but they can be attached as support for acceptance when preference is given to applicants.
• Students who hold a bachelor’s degree in a field other than business administration are required to pass the Pre_MBA semester before the final admission to the program.

 

Branches:

Riyadh (Male – Female)